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Taking ADA Website Compliance Seriously

by | Jul 11, 2023 | ADA Compliance, News, Web Design

 

10 Reasons For Taking ADA Website Compliance Seriously

 

A judge in front of legal scales showing why taking ADA website compliance seriously is the smart thing to do1. Legal Compliance: This is the first reason on the list for taking ADA website compliance seriously – The Americans with Disabilities Act (ADA). The ADA is a federal law that prohibits discrimination against individuals with disabilities. In fact, the ADA Title III specifically requires businesses and organizations that operate public accommodations, including websites, to be accessible to people with disabilities. Failing to comply with ADA website accessibility guidelines can result in legal consequences, including lawsuits, fines, and damage to your reputation.
 
2. Equal Access: Ensuring website accessibility means providing equal access to individuals with disabilities, allowing them to fully engage with your website’s content, products, and services. By making your website accessible, you are promoting inclusivity and creating a more inclusive online experience for all users.
 

From Fox Business News:

 


 

3. Increased User Base: Taking ADA website compliance seriously also has potential to increase revenues. People with disabilities make up a significant portion of the population. By making your website accessible, you are expanding your user base and potential customer reach. Accessible websites are not only beneficial for individuals with disabilities but also for older adults, individuals with temporary impairments, and those using mobile devices or slow internet connections.
 

Diverse group engaging with social media on mobile devices4. Search Engine Optimization (SEO): Many accessibility practices align with good SEO practices, improving your website’s search engine rankings and visibility. Accessibility practices align with SEO best practices by improving content structure, mobile-friendliness, page load times, user engagement, and overall user experience. By prioritizing ADA website accessibility, you not only comply with legal requirements but also gain SEO benefits, leading to improved search engine rankings and increased organic visibility. All else being equal, sites which prioritize accessibility tend to receive a bump from Google.
 

NOTE:  Click for a FREE audit and detailed report of your websites accessibility.


 
5. Clear and Structured Content: Implementing accessibility features often involves organizing content in a structured manner, using headings, proper semantic markup, and descriptive alternative text for images. These practices improve the readability and understandability of your content, making it easier for search engines to index and analyze your webpages.
 
 6. Mobile-Friendly Design: Accessibility and mobile-friendliness go hand in hand. Mobile-friendly websites are crucial for both users and search engines. ADA compliance often necessitates responsive design and optimized mobile experiences, which align with Google’s mobile-first indexing approach and contribute to higher search rankings.
 
7. Faster Page Load Times: Accessible websites typically prioritize performance optimization, such as optimizing images, minifying code, and improving server response times. These optimizations enhance the loading speed of your webpages, which is a key factor in search engine rankings. Users and search engines favor fast-loading sites, leading to better SEO performance.
 
 
sitting in a wheelchair using a laptop computer to view an ada accessible website 8. Improved User Experience: Accessibility features such as alternative text for images, clear navigation, and captions for multimedia content also benefit users without disabilities. These features enhance the overall user experience by making your website more user-friendly, easier to navigate, and improving the readability of content.
 
 
9. Brand Reputation: Demonstrating a commitment to accessibility sends a positive message about your brand values and inclusivity. It shows that you care about meeting the needs of all users, regardless of their abilities. This can enhance your brand reputation, improve customer loyalty, and attract a wider audience.
 
10. Future-Proofing: As technology evolves, accessibility standards and regulations are likely to become more stringent. By proactively implementing ADA website accessibility, you are future-proofing your website and ensuring compliance with any future regulations or guidelines. In summary, taking compliance to ADA website accessibility seriously is not only a legal requirement but also a moral obligation. It ensures equal access, expands your user base, improves user experience, enhances your brand reputation, and prepares you for future accessibility requirements.
 

NOTE:  Click for a FREE audit and detailed report of your websites accessibility.

 
 
 

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